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Hopscotch 
 A Wishful Way
 2024 USA Tour
2024
CONCEPT
BRANDING
PS, figma
Brand identity for Hopscotch, a Wuhan-born, Beijing-based trio, covering naming, concept development, CD design, posters, and merchandise for their 2024 U.S. tour, A Wishful Way.

Inspired by lead singer Tian Yuan’s reflection—"There are so many coincidences about this album. It was some kind of game."—the identity embraces the spontaneity and lightness of Hopscotch as both a childhood game and a metaphor for the band’s fluid, effortless sound. The design captures a sense of playfulness, chance, and movement, mirroring the organic yet unpredictable rhythms of their music.





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